Why did the Sydney Sweeney ad for American Eagle become such a national sensation that has lasted multiple weeks?
What made this story unique is that it wasn’t the outrage that prolonged the story but the reaction to that outrage. It represented a win for normalcy after many years of abnormal hysteria.
Sydney Sweeney has great jeans, proclaims the American Eagle ad released toward the end of July. The ad has been called racist, sexist and more. The controversy ostensibly stems from a pun. The accusation that the play on words, that Sweeney actually has good genes, means celebrating eugenics.
In one video, Sweeney says, ‘Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue.’
Thousands of internet commenters weighed in angrily about the ad, both because of the pun and because they didn’t approve of Sweeney’s classic American blonde hair, blue eyed beauty. Vanity Fair called the ad a ‘very, very bad idea.’ Megan Graham at the Wall Street Journal called the ad ‘male-geared’ and quoted TikTok users who used the term ‘male gaze,’ a silly film term that alleges women are often portrayed only for the consumption of a male audience.
The New York Times took issue with Sweeney doing so many ads for different brands. ‘Why does an actress who has two Emmy Award nominations and has been featured in a number of films and TV shows — including the hit rom-com ‘Anyone But You,’ which brought in over $200 million worldwide — need to lend her face to so many brands?’ they wondered while closely inspecting her bank account.
